Berita Otomotif - Twitter phenomenon apparently continues. In addition to users continues to grow, the conversation is done through the online social networking is detected continue to increase. Research conducted from January to March 2010 shows that Twitter is the channel most often used to conduct online conversations, particularly about technology brands.
Research conducted Edelman and Brandtology - each are independent public relations firm and a business and brand online service intelligence - was stated in the quarter of the third edition of Digital Brands Index (DBI `10.2) Indonesia.
DBI 10.2, which was launched on Thursday last week, showed significant growth of the four major social media channels, ie, Twitter (186 percent), Forums-Computer Hardware (140 percent), Reload, Blackberry Corner (547 percent), and Phone-Mobile Forums (132 percent).
In previous DBI or second edition, whose research took place during the final quarter of 2009 (October-December) also obtained the fact that Twitter is the busiest channels for sharing information technology brands. Thus, Twitter occupied the top position for two consecutive quarters.
While Kaskus, one of Indonesia's most popular web forums, ranked second with nearly 30 percent of the total discussion. Continue to increase in online conversations through these channels showed the continued domination of microblogging and the web forum as a channel for discussion, especially regarding technology brand.
Some other things are also revealed in the third edition of Digital Brand Index, among others, the existence of significant growth in online discussions on various channels, which discuss the names of the telecommunications operators in Indonesia.
Research conducted in January through March was also found mention of a brand as much as 163 730 times in 469 technology contained influential channel. This amount shows 61 percent growth compared to the DBI 10.1 (October-December 2009) with the reference number as many as 101 866.
Three Indonesian telecommunications operator, namely Indosat, Telkomsel and Excelcomindo, continues to be ranked top 10 for brand most talked about technologies in the surveyed channels. Indosat get a 102 percent increase, with the mention of the total 11 610 time, Telkomsel rose 137 percent to the total time the reference to 8851, and Excelcomindo increased 204 percent with the mention of 8212 time.
Microblogging and web forums mention contributed the most to Indosat and Excelcomindo (more than 90 per cent). While for Telkomsel, the mention of the fact most news sites with 26.4 percent of the reference. In general, all brands of telecommunications operators to contribute up to 24 percent for technology brands online discussions during that period.
Unfortunately, despite more and more mentioned in the discussion online, few operators using the popular channels to engage consumers. "Except for Indosat, a telecommunication operator in Indonesia to use Twitter actively to engage online consumers," said Director IndoPacific Edelman Digital, Nanda Ivens.
In fact, "Many opportunities for telecommunications operators to take advantage of this popular channel as a means to involve consumers in Indonesia," he said. Nanda Tweetlevel Telecommunications Index refers to Edelman, which shows that telecom operators in Asia-Pacific region have been slow in using Twitter to build two-way dialogue and strengthen consumer loyalty.
Kelly Choo, Bradtology Business Development Director, said the company has seen rapid growth in the digital world of discussion in several countries since the start DBI, especially in the area of microblogging like Twitter. Therefore, brand marketers need to consider technology use Twitter to build a dialogue with consumers.
"Instead of just using to spread their message, in which the user will feel tired or, worse, annoyed, and instead decided to block the brand," said Kelly. "They also need to look holistically along with various other channels, such as forums, blogs, and social networks to measure, study, and to develop appropriate strategies."
DBI held in eight countries in Asia-Pacific region, namely Australia, China, Hong Kong, India, Indonesia, Malaysia, Taiwan, and Singapore. In the survey this quarter, Digital Brand Index monitor major brands with Internet media and software, electronic devices, mobile phones and telecommunications, and business consulting services, information technology, and technologies.
Ranks in DBI 2.10 with the removal of a slight change in the social media brand from the list of tech brands. Except Google, technology brands started moving up.
DBI 10.2, which was launched on Thursday last week, showed significant growth of the four major social media channels, ie, Twitter (186 percent), Forums-Computer Hardware (140 percent), Reload, Blackberry Corner (547 percent), and Phone-Mobile Forums (132 percent).
In previous DBI or second edition, whose research took place during the final quarter of 2009 (October-December) also obtained the fact that Twitter is the busiest channels for sharing information technology brands. Thus, Twitter occupied the top position for two consecutive quarters.
While Kaskus, one of Indonesia's most popular web forums, ranked second with nearly 30 percent of the total discussion. Continue to increase in online conversations through these channels showed the continued domination of microblogging and the web forum as a channel for discussion, especially regarding technology brand.
Some other things are also revealed in the third edition of Digital Brand Index, among others, the existence of significant growth in online discussions on various channels, which discuss the names of the telecommunications operators in Indonesia.
Research conducted in January through March was also found mention of a brand as much as 163 730 times in 469 technology contained influential channel. This amount shows 61 percent growth compared to the DBI 10.1 (October-December 2009) with the reference number as many as 101 866.
Three Indonesian telecommunications operator, namely Indosat, Telkomsel and Excelcomindo, continues to be ranked top 10 for brand most talked about technologies in the surveyed channels. Indosat get a 102 percent increase, with the mention of the total 11 610 time, Telkomsel rose 137 percent to the total time the reference to 8851, and Excelcomindo increased 204 percent with the mention of 8212 time.
Microblogging and web forums mention contributed the most to Indosat and Excelcomindo (more than 90 per cent). While for Telkomsel, the mention of the fact most news sites with 26.4 percent of the reference. In general, all brands of telecommunications operators to contribute up to 24 percent for technology brands online discussions during that period.
Unfortunately, despite more and more mentioned in the discussion online, few operators using the popular channels to engage consumers. "Except for Indosat, a telecommunication operator in Indonesia to use Twitter actively to engage online consumers," said Director IndoPacific Edelman Digital, Nanda Ivens.
In fact, "Many opportunities for telecommunications operators to take advantage of this popular channel as a means to involve consumers in Indonesia," he said. Nanda Tweetlevel Telecommunications Index refers to Edelman, which shows that telecom operators in Asia-Pacific region have been slow in using Twitter to build two-way dialogue and strengthen consumer loyalty.
Kelly Choo, Bradtology Business Development Director, said the company has seen rapid growth in the digital world of discussion in several countries since the start DBI, especially in the area of microblogging like Twitter. Therefore, brand marketers need to consider technology use Twitter to build a dialogue with consumers.
"Instead of just using to spread their message, in which the user will feel tired or, worse, annoyed, and instead decided to block the brand," said Kelly. "They also need to look holistically along with various other channels, such as forums, blogs, and social networks to measure, study, and to develop appropriate strategies."
DBI held in eight countries in Asia-Pacific region, namely Australia, China, Hong Kong, India, Indonesia, Malaysia, Taiwan, and Singapore. In the survey this quarter, Digital Brand Index monitor major brands with Internet media and software, electronic devices, mobile phones and telecommunications, and business consulting services, information technology, and technologies.
Ranks in DBI 2.10 with the removal of a slight change in the social media brand from the list of tech brands. Except Google, technology brands started moving up.
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